Sunday's NASCAR Cup Series race on NBC from Talladega delivered a 2.75 overnight rating, +35% from the same race last year on NBCSN (2.04).
The 2.75 overnight rating for the race on NBCSN is the highest rating for the fall Talladega race since 2012 (ESPN/2.97).
The race had a Total Audience Delivery of 4.743 million viewers, +32% vs. 2016 (3.593M). The race produced a 2.84 rtg., +30% from the same race last year on NBCSN (2.19).
Viewership for the race peaked with nearly 7 million viewers in the 6:30-6:45 quarter hour. It finished with 5.2M live minutes streamed across all NBC Sports Digital platforms, +18% vs. 2016.
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