Herr’s has agreed to extend its “Official Snack Food of ARCA” sponsorship program, and will once again be the title sponsor of the Herr’s Potato Chips 200 ARCA Racing Series event at Winchester (Ind.) Speedway.
“This motorsports sponsorship program is a direct result of the business-to-business relationship between Herr Foods and Menards,” said Mark Gundrum, Vice President of Business Development and Corporate Partnerships for ARCA. “The end result is increased business and product sales for Herr’s.”
The Herr’s Potato Chips 200 will once again headline the season-opening weekend of racing at Winchester Speedway June 25-26. The event is scheduled for live broadcast on the American Sports Network.
Race fans will have the opportunity to “Save Big Money” on tickets to the Herr’s sponsored event at Winchester, as Menards Stores will sell advance tickets at substantial discounts.
“Herr’s and Menards have become very important strategic marketing partners, not only for Winchester Speedway, but for the entire ARCA Racing Series,” Gundrum continued. “Herr’s involvement with the tour and our presenting sponsor positions them as a very important marketing partner for ARCA.”
The American Sports Network is the latest television partner for the ARCA Racing Series presented by Menards. The network is scheduled to broadcast nine ARCA races this summer, including five live broadcasts.
ABOUT HERR’S
Herr's is a Nottingham, Pennsylvania-based brand of potato chips and other snack foods. While their products are sold throughout the Eastern United States and Canada, their stronghold is the Mid-Atlantic region. Herr's products are sold in twenty-eight states, including the 14 states in which Menards has retail locations. Herr Foods was founded in 1946 in Lancaster, Pa. Today, Herr Foods is a leader in the snack food industry. While continually introducing the innovative products and packaging needed to satisfy ever-changing appetites and tastes, Herr’s full line of quality snacks now consists of more than 340 items, including potato chips, pretzels, tortilla chips, cheese curls, popcorn, crackers, nuts, pork rinds, onion rings, and meat sticks. All are available in a variety of shapes, sizes and flavors.
ABOUT MENARDS
With 297 stores in 14 Midwestern states, Menards has the tools, materials and supplies for all your home improvement needs whether just needing a light bulb or can of paint to building a deck or new home. Menards is known throughout the home improvement industry as the low price leader; it’s no wonder their famous slogan - “SAVE BIG MONEY” - is so widely known and easy to remember. Menards does things right - the company’s strength and success can be seen in the well-stocked and maintained stores, the lowest prices in town and the way guests are always treated like family in a hometown hardware store atmosphere.
ABOUT ARCA
The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.
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